Campaign-level break-even ROAS
See break-even ROAS for every Google, Meta, and Bing campaign — not just blended account-wide numbers. Know exactly which campaigns Scale, Hold, Fix, or Pause.
BreakevenHQ pulls live data from your store and ad accounts and tells you exactly which campaigns are making money and which ones aren't — across Shopify, BigCommerce, WooCommerce, and Magento.
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Connects to the platforms you already use
A 3x ROAS looks fine until you realize your gross margin is 28% and your actual break-even is 3.57x. You've been scaling a losing campaign for months.
Your Meta campaigns might be at 4.5x while Google Shopping bleeds at 1.8x. Blended looks fine at 3.2x. You're losing margin and don't know it.
Most analytics tools show attribution or traffic. Neither tells you whether a campaign is actually profitable after COGS, fees, shipping, and fulfillment.
Most ecommerce analytics platforms are built exclusively for Shopify. If you run BigCommerce, WooCommerce, or Magento, you're left out of the modern profitability stack.
Built by performance marketers who run campaigns daily — so every metric here actually drives decisions.
See break-even ROAS for every Google, Meta, and Bing campaign — not just blended account-wide numbers. Know exactly which campaigns Scale, Hold, Fix, or Pause.
True margin per SKU after COGS, fulfillment, payment fees, ad-spend allocation, and returns. Sort your losers to the top and stop advertising products that drain margin.
Drag a slider for any campaign and instantly see projected revenue, profit, and the new break-even point. Make the call before you scale.
First-order vs. repeat profitability by acquisition channel, week, and product collection. Find your real LTV-to-CAC ratio instead of guessing.
Run a portfolio of brands or an agency? Connect every Shopify, BigCommerce, WooCommerce, and Magento store and roll them up under one consolidated P&L view.
Export any view to CSV or a branded PDF — investor reports, agency client decks, accountant uploads. No paywall, no extra charge.
Track your Media Efficiency Ratio alongside channel ROAS to cut through cross-platform attribution debates. One number that shows whether your overall media spend is working.
Connect your Shopify store in under 90 seconds. BreakevenHQ reads orders, product costs, and returns directly from Shopify and matches them against your Meta and Google ad spend — giving you the real net profit per campaign, not just revenue.
BigCommerce merchants are underserved by most analytics tools — the popular profitability platforms are Shopify-only. BreakevenHQ connects to BigCommerce's Orders API natively and gives you the same campaign-level profitability data Shopify brands have been using for years.
WooCommerce powers over 6 million stores — more than Shopify — yet it has almost no profit analytics tooling built for performance marketers. BreakevenHQ connects via a lightweight WordPress plugin and gives you campaign-level break-even ROAS without the Shopify App Store.
Enterprise brands running Magento and Adobe Commerce have even fewer options than WooCommerce merchants. BreakevenHQ connects via Magento's REST API — no app marketplace needed — and gives your performance marketing team the profitability data they've been building spreadsheets to approximate.
No developer needed. No spreadsheets. No waiting for a demo call.
OAuth connection to Shopify, BigCommerce, WooCommerce, or Magento. Takes 90 seconds and reads order data securely.
Link Meta Ads and Google Ads. BreakevenHQ pulls spend data by campaign and matches it against your store revenue.
Add your COGS percentage or let us pull product cost data directly. Add monthly fixed costs for true break-even.
Every campaign gets a Scale, Hold, Fix, or Pause decision based on your actual margin — updated daily.
30-day free trial, no card required. Pay only when you're actively saving more than the subscription cost.
Most operators ask the same things. Here's the short version.
Break-even ROAS is the minimum return on ad spend needed for your campaigns to cover all costs — product, fulfillment, fees — without profit or loss. The formula is 1 ÷ gross margin %. If your gross margin is 45%, your break-even ROAS is 2.22x.
Yes. We connect via OAuth, pull real order data including refunds, and read product cost data from your Shopify inventory items to calculate accurate COGS-based break-even ROAS.
BreakevenHQ supports Shopify, BigCommerce, WooCommerce, and Magento (Adobe Commerce). Connect any platform in under 90 seconds via OAuth — no manual configuration required.
Most ecommerce analytics tools report blended ROAS or channel attribution. BreakevenHQ focuses specifically on the gap between what your store reports as gross margin and what your true break-even ROAS actually is — after payment fees, shipping cost, and fulfillment. The Margin Comparison view puts both numbers side by side every day.
Meta Ads (Facebook + Instagram), Google Ads (including PMax and Shopping), and Microsoft (Bing) Ads. Spend data is pulled automatically and matched against store revenue.
Yes — 30-day free trial with no credit card required. You get full access to every feature during the trial period.
BreakevenHQ was built by Hustle Marketers, a Google Partner and Meta Business Partner performance marketing agency founded by Ishant Sharma. We built the tool we needed for ourselves running campaigns every day — and now you can use it too.
Blended ROAS is total revenue divided by total ad spend across all channels. Channel ROAS is what each platform reports for its own spend. BreakevenHQ shows both, plus compares each against your break-even threshold.
Connect your store in 90 seconds and see your real break-even ROAS today.